Airline Business for Aviation Professionals and Regulators (Jointly organised with the Centre for Air Transport Management, Cranfield University)

Aviation Management

Course Outline

This course provides you with the knowledge and skills to analyse various airline strategies and business models, as well as identify and assess trends in airline management and economics. The interactive five-day programme is built on Cranfield University’s expertise in air transport management, strategy and economics. This is an elective course offered under the Diploma in Civil Aviation Management and is delivered via eLearning.

To be advised

5 days

S$3,600 / US$2,800

^Fees are being reviewed and subject to change. Participants will be notified of the actual course fees when they are issued the Letter of Acceptance.

What You Will Learn

Upon completion of this course, you will be able to:

  • Examine the latest developments with regard to airline revenues, costs and profitability and their effect on the air transport industry and regulatory bodies
  • Evaluate the impact of digitalisation on airline management
  • Recognise the changing nature of airlines business models and strategies and its impact on regulators and the wider aviation industry
  • Identify emerging trends in the airline sector

Who Should Attend

This course is beneficial to middle management involved in airline and air transport development from civil aviation administrations, airport operators, airlines, aircraft lessors, air transport consultancies and aerospace companies.

Learning Activities

  • Lectures
  • Discussions
  • Group workshop
  • Case studies



What Is Covered

  • Global and regional trends in the air transport industry

  • Emerging airlines business models
    • Low-cost vs. full-service
    • Hybridisation of business models
    • Long-haul low-cost airlines
    • Prospects of long-haul low-cost airlines

  • Airline revenues and costs
    • Trends in airline revenues
    • The role of ancillary revenues
    • Trends in airline cost drivers
    • Management of airline costs
    • Drivers of airline demands

  • Airline profitability
    • Introduction to airlines’ financial statement
    • Measuring airline profitability and performance
    • Challenges to airline profitability
    • Key performance indicators

  • Digital airline management
    • Trends in airline digitalisation
    • Competition in the digital age
    • Digital applications in air cargo management


  • Live virtual classroom via Zoom 5.0 [1500 hrs – 1900 hrs (SGT/GMT+8)]

Details on how to access the online course and dedicated access link will be provided to participants who have been accepted for the course. 

Key Instructor(s)


Globally recognised as a leading research and teaching centre, the Centre for Air Transport Management at Cranfield University focuses on the commercial aspects of managing airlines and airports through integrating management with economics, finance, strategy, planning, design, operations, marketing, business development and technology.


  • SAA Alumni – 10% discount
  • Group Discount – Enjoy a group discount for three or more participants registered at the same time from the same organisation and billing source:
    • Three to six : 10%
    • Seven to nine : 15%
    • Ten or more : 20%